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What we Look for in a “Up and Coming” Fashion Blog?

How Relevant are the blog posts to trends and happenings in the industry?
Overall Visual Appeal, creativity and layout of the blog?
Consistent Post Types/ clearly identifiable niche?
Unique Content, well researched?
Does the site keep the reader engaged, interested in reading more on a regular basis?
Are there original articles, interviews and editorial posts?
Is there original, quality, photographic imagery?
Does the blog portray a valuable point of view and position itself as a reliable source of fashion information?